Basic value proposition: find, display, interact
Underlying value proposition:
 increase your efficiencies with Internet’s global and local reach
increase your exposure to the innovation community members
network with the horizontal high value cut of the economic community
increase your profile with the interactive tools and spaces
benchmark with the other experienced agents provocateurs
encourage communication and interaction
increase the speed and level of innovation in the world
make the world a better place
commercial value propositions
break into established supply chains
improve your place in the innovation community
reach out and connect with your customers, suppliers, shareholders, and stakeholders
promote your expertise in a specific area (papers, discussion groups)
highlight your leadership in specific areas (host an event, bring a luminary)
advertise your products and services in a high value forum
hold an ongoing conference to the high value community on the topics you know and they want to know
make yourself accessible on the one stop shop for innovators
defend your territory against your competitors
save time-make money-faster-cheaper-better
Focussed marketplace will give superior exposure
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